I bring over a decade of experience shaping complex herbal concepts into educational and storytelling material that is clear, credible, and compelling

• Educational strategy for product launches and brand storytelling

• Video for ads, PDPs, and consumer education

• Blogs, emails, and PDP copy

• Podcasts and long-form interviews

• Retail and sales education (store trainings, staff education, buyer support)

• Internal team trainings

• Claims and language guidance